C.H. Robinson Launches Load Matching to Maximize Efficiency and Earnings for Carriers

EDEN PRAIRIE, MINNESOTA, July 18, 2024–Global logistics company C.H. Robinson today announced a major efficiency for carriers with the launch of an enhanced load matching platform. Utilizing a new algorithm powered by data science and artificial intelligence (AI), this updated tool analyzes a broad range of data to offer more timely and precise load recommendations based on a carrier's unique search history and posted trucks within Navisphere^® Carrier. The technology proactively provides carriers with real-time, hyper-customized recommendations, sent immediately via text or email, as soon as a suggested load becomes available reaching carriers wherever they are through their preferred channel of communication.

"In a dynamic and ever-shifting freight marketplace, carriers need real-time access to freight to secure loads before they disappear. This need is even more critical today as the competition for available loads intensifies," said Cody Griggs, Vice President, Digital Brokerage, C.H. Robinson. “Not only does this technology advancement send loads in real-time giving carriers a “first look”, but they are also highly relevant, allowing them to secure the best suited freight for their network, and in turn driving better business outcomes and improved service for customers.”

Traditionally, finding freight required carriers to engage in time-consuming manual processes, including phone calls and browsing through large load boards. This enhanced load matching capability optimizes the full process, including more timely and immediate alerts through text or email. Instead of sending recommendations in bulk batches, the technology now instantly notifies carriers to a single load at a time giving carriers a competitive advantage to secure relevant freight before it’s gone. On average, this has helped carriers book loads four times faster than traditional methods, transforming hours spent searching into valuable hauling time.

Additionally, the load-matching engine uses enhanced data to provide more tailored and precise recommendations. The technology moves beyond long-term booking history and utilizes more immediate data sources, including a carrier’s real-time search activity and truck posts, to pinpoint where loads are needed now, helping to reduce empty runs. It combs through nearly 1.2 million searches daily analyzing patterns such as preferred routes, equipment types, and load origins and destinations to provide personalized recommendations.

“We are seeing carriers book 40% of their C.H. Robinson loads with this enhanced engine powered by data science and AI, allowing them to access loads tailored to their specific needs at lightning-fast speeds,” added Griggs. “This early adoption reinforces that this is a game-changer for carriers looking to stay ahead of the competition and scale their business.”

This tech advancement:

• Increases efficiency: Immediate alerts enable carriers to drastically reduce the time spent searching for loads.
• Maximize earnings: By cutting search time and maximizing road time, carriers can boost delivery frequency and income.
• Minimize empty miles: Loads matched with specific routes and availability, reduce empty miles and optimizing routes driven.