As the transportation market continues to be undersupplied, many freight shippers are delving deeper into their route guides and going to the spot market to gain tender acceptance. Shippers often ask me how I think of the spot market rate and whether their market rate is the same as others are getting.
Watch my video to learn more about the elusive market rate, key points in considering how your prices stack up against the market benchmark, and how you can change the patterns of your spot freight to influence your pricing relative to the market.
Identify how you can save on the spot freight market and compare your rates to the DAT national average by checking out Market Rate IQ—C.H. Robinson’s newest technology built by and for supply chain experts. Or connect with an expert to learn more now.