Truckload budgets are at risk when pricing is set below the market price

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https://www.chrobinson.com/en-gb/resources/resource-center/white-papers/do-higher-truckload-rates-bring-better-carrier-performance/

CHR Whitepaper: Truckload budgets are at risk when pricing is set below the market price

Do higher truckload rates bring better carrier performance?

Multiple research projects prove the old phrase, “You get what you pay for,” is in fact accurate when it comes to U.S. truckload service. But not in the way you think.

We asked researchers to uncover if a shipper pays higher transportation rates per mile, do they really receive better on-time performance and load tender acceptance patterns from their carriers?

Discover what the researchers learned and strategies you can employ to improve on-time performance and service:

  • Does paying higher rates yield better on-time performance?
  • Does paying higher rates yield better load tender acceptance?
  • Additional insights
  • Action items suggested by this research

While the research did not ask specifically about the relationships between OTP and OTD, the data showed an unexpected correlation that might surprise you.