25 Oct 2018

The premium potato offering answers consumer demand with minimal preparation


EDEN PRAIRIE, Minn. (Oct. 25, 2018) — A new potato line, the Perfect Potato™, is now available from Robinson Fresh® and Albert Bartlett. Developed through a shared passion for producing high-quality products for consumers, these bite-sized, creamy potato options were created. This product line answers a consumer demand for a flavorful staple with convenient packaging that requires no prep work and is ready to heat and eat.

The Perfect Potato line includes bite-sized pre-washed potatoes that come in three convenient sizes — 1.5-pound pouches, 5-pound pouches and 1-pound microwaveable trays. The 1-pound microwaveable tray packs include seasoning pairings with each of the following potatoes:

  • Radiant Red: red potatoes are paired with a Zesto Pesto spice packet, combining pesto with a pinch of Italian spices.
  • Yummy Yellow: yellow potatoes are matched up with a Steakhouse Sizzle spice packet — a blend of salt, cracked pepper and traditional steakhouse flavors.
  • Perfect Pair: red and yellow potatoes are paired with a packet of Little Italy seasoning, which includes aromatic garlic and Italian herbs.
  • Marvelous Medley: red, yellow and purple potatoes are combined with a Hawaiian Red Sea Salt seasoning pack.

“Our customers expect Robinson Fresh to continue to bring innovation and new products to the marketplace,” says Michael Castagnetto, vice president of global sourcing at Robinson Fresh. “The potato is the top vegetable by volume in the U.S. according to IRI, and is a great staple food for most families, but more and more consumers demand convenience. That’s why we’re excited about this new product line; it combines ease with innovation.”

The bite-sized, creamy and ready-to-eat potatoes are grown and developed with potato growers who are passionate about their crop and have a quality-first, consumer-focused mindset.

“Our potatoes are harvested with equipment specially made for bite-sized potatoes,” says Steve Barker, vice president for Albert Bartlett. “Then, our processing equipment triple washes and dries them before they are packaged and sent to the stores, making them a perfect, go-to potato option. Carefully thought-out growing, harvesting and processing procedures, paired with complex logistics and supply plans, make for the perfect pairing.”

Perfect Potatoes are available in limited supply and are available for purchase from Robinson Fresh. Visit the Perfect Potato page for more information.


About Robinson Fresh®
Robinson Fresh® specializes in sourcing and transporting fresh produce for consumers around the world. As one of the largest produce providers in the world and a division of world-leading 3PL C.H. Robinson, Robinson Fresh offers the highest quality products, services and solutions. Customers take advantage of year-round and global product supply, cold chain expertise, world-class account management and impactful category insights. This expertise fuels Robinson Fresh’s ability to create and execute innovative supply chain solutions for customers, from seed to shelf. For more information, visit www.robinsonfresh.com.


About Albert Bartlett
Albert Bartlett is a progressive family brand, established in 1948 and dedicated to providing flavorful, wholesome food for proper meals, developing its range to fit with today’s meal providers. The company is family-owned and is fiercely committed to providing a branded range of the best potatoes grown in the most responsible way. For more information, please visit www.albertbartlett.com.

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Liz Erickson Monson
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