Principal Marketing Manager

C.H. Robinson is hiring a Principal Marketing Manager. This role will be located in Eden Prairie, MN with three days in the office and two days working from home.

 In this role, you will lead efforts to shape high-impact marketing strategies that drive business growth and competitive advantage. This role will advise and influence leaders and key stakeholders and serve as a key strategic partner, leveraging data-driven insights to develop innovative marketing programs. You will have the ability to manage multiple complex projects with a consultative and positive approach. This role requires expertise across digital, brand, and performance marketing, with a strong ability to influence decision-making and execute at scale.

DUTIES AND RESPONSIBILITIES:

The duties and responsibilities of this position consists of, but are not limited to, the following:

• Indirectly lead and drive marketing strategies that contribute to long-term business growth

• Deeply understand and leverage voice of customer to drive relevant marketing plans, messaging, and content

• Spearhead end-to-end project management for strategic marketing initiatives, from drafting detailed briefs and defining project scopes to managing complex timelines and aligning stakeholders

• Partner with and help lead cross-functional marketing and communications teams on multi-channel marketing efforts, integrating digital, brand, and demand generation strategies

• Drive strategic alignment across multiple business units and marketing functions

• Serve as a key advisor to leadership, providing insights on market trends and customer behavior

• Develop and implement frameworks for campaign measurement and optimization

• Support event planning and management as needed, including messaging, social promotion, speaker prep, and logistics

• Manage project budgets, ensuring effective allocation of resources and maximum ROI

• Establish and refine marketing processes, workflows, and best practices to improve efficiency and scalability

• Build strong relationships with internal stakeholders and external partners

• Develop executive-level reports and presentations on marketing performance and impact

• Serve as a subject matter expert and provide mentorship and guidance to team members

• Other duties or responsibilities as assigned according to the team and/or country specific requirements

QUALIFICATIONS

Required:

• High school diploma or GED

• Minimum 6 years’ experience in marketing, communications, campaign management, and/or content development

Preferred:

• Bachelor’s degree in marketing, business, and/or communications from an accredited college or university

• Proficient in Microsoft Office Suite of Programs 

• Excellent communication skills

• Expertise in developing and executing multi-channel marketing strategies that drive business results and long-term brand growth

• Ability to seamlessly navigate a matrixed organization and influence internal stakeholders and leadership

• Strong skills in data analytics, customer segmentation, and performance metrics

• Proven ability to create customer-centric marketing initiatives that improve brand positioning and loyalty

• Exceptional project management capabilities to ensure efficient execution of marketing initiatives within deadlines and budgets

• Understands advanced marketing analytics, automation platforms, and emerging technologies to enhance campaign performance

• Ability to leverage market trends, customer insights, and competitive intelligence to drive innovative marketing strategies

• Ability to motivate and encourage change, able to get positive results in a very large, dispersed organization

• Values a diverse and inclusive work environment

We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.

Compensation Range

The base pay range displayed on the job posting reflects the minimum and maximum base pay for this specific location.  Your individual base pay within this range is determined by job-related skills, experience, and relevant education or training. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.

Questioning if you meet the mark? Studies have shown that some individuals may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we’re building an inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Equal Opportunity

C.H. Robinson is proud to be an Equal Opportunity Employer. We are committed to a workplace and performance culture that reflects the strengths of our worldwide marketplace. We value unique experiences and diverse backgrounds of our people within our company, our business relationships, and our communities. We’re committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.

EOE//Disabled/Veteran