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While the Welch’s (www.welchsfresh.com)
brand has been associated with grape products
since 1869, C.H. Robinson helped make it fresh
in 1999. Welch’s red, green, and black grapes
are sourced
from around the globe, and are now offered
in stores across the country.
When the Welch’s brand is merchandised in
your produce section, customers will instantly
recognize quality. Ninety-nine percent of consumers
are familiar with the Welch’s brand and,
according to extensive testing, associate it with
words like "quality" and "heritage."
To bring this power to fresh produce, CHRW runs
several consumer promotions each year.
As a CHRW branded item, Welch’s fresh grapes
are part
of a rigorous quality assurance program. Each
co-packer’s
growing practices are audited to protect the consumer’s
trust in the Welch’s brand.
An inspection team ensures that product adheres
to
Welch’s quality standards, and a grower identification
number printed at the bottom of each bag allows
CHRW to identify problem areas quickly.
In addition, there is a toll-free number on each
bag
of fruit, which CHRW uses to monitor commodities,
retailers, and other issues. CHRW and Welch’s
help
by teaming up and encouraging cross-merchandising
through display contests, and by offering customer-focused
merchandising events.
To begin building branded produce solutions that
fit your
business, e-mail
or call 1-800-411-3596.
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