02 Sep 2015

EDEN PRAIRIE, MN (September 2, 2015)  Leading the charge in providing expert content to the produce industry, Robinson Fresh introduces Freshspective™ a weekly blog dedicated to news, trends, and happenings in the fresh food space.

Click to tweet: Robinson Fresh introduces industry blog, Freshspective. Join the conversation with @WeSpeakFresh!

As global demand for fresh fruits and vegetables increases, demographics shift, and the competition among food suppliers becomes fiercer and more fragmented, members of the industry are often strapped for both time and resources. Although there are a variety of existing industry blogs that target consumers, the challenges that face growers, retailers, wholesale, and foodservice providers are unique.

Freshspective features posts authored by Robinson Fresh employees, industry experts, and leaders, as well as others who support and engage in the fresh produce and cold chain space.

“Part of our job as a market leader in the perishable space is to continue to provide resources that educate our customers, provide thought leadership, and provoke meaningful conversations,” said Jim Lemke, president of Robinson Fresh.

Some of the trending topics include what to be aware of in regards to the upcoming Food Safety Modernization Act changes, balancing technology and process in order to better maintain the cold chain, as well as how to increase sales by capitalizing on local produce programs.

“Freshspective is another piece in the evolution of Robinson Fresh as the premier end-to-end fresh solutions provider and we’re dedicated to ensuring that our customers have the tools that they need to achieve success in their business,” said Lemke.

The blog’s user-friendly design encourages readers to subscribe, comment, and share the conversation via their various social media channels.

About Robinson Fresh®

Robinson Fresh got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of North America. Today, Robinson Fresh is one of the largest produce companies in the world and offers the highest quality products. Robinson Fresh packs in many well-known private label and consumer brands as well as a full line of conventional and organic produce through a worldwide network of regional and local growers. For more information about Robinson Fresh, visit http://www.robinsonfresh.com.