Eden Prairie, MN (July 24, 2014) — As the saying goes, “records are meant to be broken,” which is why Cub® Foods and Robinson Fresh® have teamed up to top the Guinness World Record for Largest Fruit Display.
Robinson Fresh will supply and transport four truckloads of fresh MelonUp!® Pink Ribbon watermelon to the Cub Food’s store in Maple Grove, MN. The display will be approximately 1,500 square feet in area and contain about 10,200 watermelons. The total weight is estimated to be 157,000 pounds exceeding the current record of 11,023 pounds.
Shoppers are encouraged to visit the display on Saturday, July 26 to receive free watermelon samples, take part in a watermelon eating and seed-spitting contests, and spin the watermelon wheel for a chance to win various prizes. In addition, Fairview Clinics’ mobile mammography unit will be on-site, and representatives from Susan G. Komen® Minnesota will be available to talk with consumers about nationwide breast cancer research efforts.
“We are excited for the opportunity to promote MelonUp!® Pink Ribbon watermelon, an important summer product of ours, in such a big way,” said Darren Caudill, vice president of merchandising and sales for Cub Foods. “We invite everyone to visit the store, where they can enjoy the celebration while also gaining additional education about local breast cancer awareness efforts.”
The MelonUp!® Pink Ribbon branded watermelons are tied to Robinson Fresh’s® cause-marketing program, in which a portion of all watermelon sales are donated to breast cancer research organizations on behalf of participating retailers. Cub® Foods, a long-time supporter of the program, has donated nearly $70,000 since 2008.
“We value and appreciate Cub® Foods and Supervalu’s support of the Pink Ribbon Watermelon program,” said Josh Knox, category general manager at Robinson Fresh. “The program began with the intention of educating consumers about the multitude of health benefits that watermelon can provide, and has developed into a fun and collaborative way for retailers to give back to and raise awareness within their communities.”
Watermelon is fat free and packed with immune-boosting vitamins such as A, B6, and C. According to the National Watermelon Promotion Board, watermelon contains higher levels of lycopene, a powerful antioxidant studied for its potential role in reducing risk of certain cancers, than any other fresh fruit or vegetable.
The Pink Ribbon Watermelon program has donated nearly $950,000 to nationwide breast cancer research organizations on behalf of retail customers. To find out more about the Pink Ribbon Watermelon program, please visit the program’s Facebook, Instagram, and Tumblr pages.
###
About Cub Foods:
Cub Foods offers customers the freshest produce, widest selection and food expertise throughout the store to meet their everyday grocery needs. In addition to innovative local, ethnic and organic food sections, Cub stores offer shoppers multiple in-store services, including fresh bakery, full-service deli and meat departments, pharmacy and banking. Cub Foods, based in Stillwater, Minn., was established in 1968 as one of the nation’s first discount grocery stores. Cub was purchased in 1980 by SUPERVALU and currently has 77 stores in Minnesota and Illinois. For company news and information, follow us on Twitter at @CubFoods and Facebook at www.facebook.com/Cub, or visit our website at www.Cub.com.
About Robinson Fresh®
Robinson Fresh got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of North America. Today, Robinson Fresh is one of the largest produce companies in the world and offers the highest quality products. Robinson Fresh packs in many well-known private label and consumer brands as well as a full line of conventional and organic produce through a worldwide network of regional and local growers. For more information about Robinson Fresh, visit http://www.robinsonfresh.com.
