Eden Prairie, MN (October 17, 2013) – During National Breast Cancer Awareness Month C.H. Robinson continues to support breast cancer awareness efforts and promote a sweet way to stay healthy through its MelonUp!® Pink Ribbon watermelon program.
Created in 2007, MelonUp!® Pink Ribbon Watermelon is a comprehensive program that gives retailers the opportunity to promote the healthful benefits of watermelon and incorporate a cause-marketing component into their merchandising strategy. The program is also supported by an array of marketing tools including “A Sweet Way to Stay Healthy®” blog, a Facebook page with over 20,500 likes and the most recent addition of Watermelon that Wows!, an interactive mobile app available at the Apple App Store.
In addition to providing consistent supply and in-store support, the MelonUp!® Pink Ribbon Watermelon program donates a portion of watermelon sales to breast cancer research organizations on behalf of participating retailers. This year, $180,000 has been donated, bringing the total to $870,000 since 2008.
“C.H. Robinson is proud to be able to collaborate with retailers in order to fund breast cancer research efforts that affect so many people today,” said Joshua Knox, strategic category manager at C.H. Robinson. “Over the past five years, the success of MelonUp! Pink Ribbon Watermelon has allowed watermelon to shine as a healthy snack and as a way to make a larger impact.”
Through MelonUp!® Pink Ribbon Watermelon, C.H. Robinson sponsors several charity events such as the Susan G. Komen’s Race for the Cure series. In several of the race events, C.H. Robinson employees participated in the race as a team with co-workers and family members or handed out slices of watermelon to race attendants as a refreshing snack. Also this year, C.H. Robinson donated watermelon to the Sunland-Tujunga Lion’s Club’s 52nd Annual Watermelon Festival at the Rose Bowl, and to the Cub Foods booth at the Minnesota State Fair.
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About C.H. Robinson
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and logistics companies in the world with annual gross revenues of over $11 billion in 2012. C.H. Robinson offers the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson provides many well-known North American consumer brands including Glory Foods®, Mott's®, Welch's®, and Tropicana®. The Tropicana trademark is being used under license from Tropicana Products, Inc. C.H. Robinson offers a full line of conventional and organic produce through a large network of regional and local growers and serves over 42,000 customers through a network of more than 275 offices and over 11,000 employees worldwide.
Through the company and its Foundation, C.H. Robinson and its employees contribute millions of dollars annually to a variety of organizations, including the Juvenile Diabetes Research Foundation, Community Health Charities, American Red Cross, Children's Hospital and Clinics of Minnesota, and Global Impact. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the NASDAQ since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com.
