Carrier Advantage Program

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Carrier AdvantageTM Program

Our Carrier AdvantageTM Program is a strategic way to help strengthen your relationship with C.H. Robinson. We've organized all our contract carriers into three distinct tiers—Base, Core, and Key—based on load volumes and service levels.

All C.H. Robinson contract carriers are automatically enrolled in the program, but your tier is up to you and your commitment to regular, reliable service. All statuses are reviewed on a quarterly basis.

Stronger Long-Term Business Relationships

We reward contract carriers who go the extra mile when hauling for C.H. Robinson. They get earlier access to freight, the opportunity to fill uncommitted freight, and added time to adequately plan for the load.

When you work with our representatives, you'll get to know them and trust them to help you keep your equipment moving—whether you're hitting the road or heading home.

Tier by Tier Comparison

Benefit Base Core Key
Navisphere Carrier
Quick Pay 2.0% 1.75% 1.5%
Earlier Access to Freight Earlier Earliest
Contractual Freight Opportunities
Dedicated Account Manager(s)
Make Web Offers

Core/Key Volume Requirements

Your total tractor count determines volume requirements to qualify for Core and Key tiers.

Tractor Count Minimum Volume Requirement (Quarterly) Flatbed Volume Requirement (Quarterly)
1 10 10
2-10 25 15
11-50 35 20
51-100 70 30
101-300 100 40
300+ 100+ 100+

Additional Requirements by Tier

Core Tier Carriers

As part of this tier, Core carriers qualify for earlier access to freight opportunities and work closely with a dedicated account representative.

Any carriers placed in the Core tier must meet the minimum shipment volume requirement as outlined above and align with a few C.H. Robinson offices.

Key Tier Carriers

In the Key tier, carriers get the earliest access to freight opportunities, work with a dedicated account representative, and have the ability to make offers for freight online—no phone call required.

All Key carriers, in addition to meeting the volume requirements, must achieve a minimum score in a quarterly benchmarking scorecard. The scorecard will review different aspects of service and grade accordingly.

Key carriers are benchmarked in five areas. They are listed below in order of weight:

Service area Description
Automation Carriers must use EDI, MacroPoint®, ELDs, or our mobile apps to provide updates rather than manual email or phone calls. * Learn more.
On time performance Carriers are expected to arrive on time to both pickup and delivery locations.
Bounce rates Bounced loads can negatively impact a carrier’s score.
SLA Carriers must meet all requirements defined in the service level agreement (SLA).
Operational efficiency Carriers must handle operations (e.g., documentation, resolving claims, etc.) quickly and easily.

Your carrier representative can tell you more about our Carrier Advantage Program and explain your current status.

*Please note that effective January 1, 2018, web updates will no longer be considered automation for the program scorecard.