Connect with us:

  • LinkedIn
  • Twitter
  • Facebook
  • Youtube
  • RSS

Temperature Controlled

Holidays Offer Unique Challenges for Cold Chain Logistics

Over the holidays, nearly 165 million consumers across the United States will buy food and beverages to celebrate the season. Since produce and fresh ingredients are crucial for holiday meals, safely transporting these temperature-sensitive items, delivering them on time and in full, and keeping them freshly stocked on store shelves is vitally important for retailers. These, combined with holiday deadlines, present unique challenges for the logistics industry.

Gina Garven, vice president of commercial development and analytics at Robinson Fresh (a division of C.H. Robinson) and I sat down with Talking Logistics host Adrian Gonzalez to discuss consumer shopping trends and expectations as we approach the holidays and how that impacts temperature controlled shipping and logistics.

Key holiday food and beverage trends

Consumer confidence is essential to increased spending during the holiday season, as people buy more when confidence is high. Shoppers are expected to spend about $1,500 per household this year, with food and beverage ranking among the top items purchased. Food and beverage sales during the holiday season are expected to outpace all other retail categories including apparel, once again. Most analysts specify “good consumer sentiment” due to low unemployment and regular job postings, which contribute to strong spending and increased freight demand.

Planning deliveries to meet retail demand

Another key reason for increased spending during the holidays has to do with shopper preferences. During other times of the year, consumers will often substitute an out-of-stock produce item with another that is readily available. However, during the holidays, a particular recipe may call for a fresh product that can’t be replaced with another. For example, cranberries see a 1,729% increase, sweet potatoes and yams see a 359% increase, and green beans see a 195% increase in demand during this time. Retailers need to have the right products in stock and on shelves for their customers, or risk losing the sale.

Retailers strive for a seamless shopping experience

Omnichannel is one of the biggest topics when it comes to convenience for shoppers. Online grocery shopping (mobile and digital) is expected to triple in the next five years, with up to 70% of grocery shopping to be done online. But it’s more than just ecommerce; omnichannel creates a seamless shopping experience across all touchpoints. Suppliers must be thinking about how to provide a positive shipping and delivery experience for their customers.

Seasonal impact on shipping and logistics

The transportation market is typically tighter during the holiday season due to increased demand, along with a decrease in available capacity. This results in short-term disruptions in supply chains. Like most Americans, many truck drivers desire to be at home for the holidays. This lack of drivers tends to cause additional disruption, ultimately resulting in less-than-stellar route guide performance.

In the refrigerated segment, there is less capacity than dry van. Temperature controlled truckload capacity is highly fragmented, representing 17% of for-hire truckload capacity. Roughly 91% of reefer companies have five tractors or less, while 98.7% have less than 50 tractors. As a leading third party logistics provider, C.H. Robinson can help you manage the hundreds to thousands of small carrier relationships required to access the high-quality temperature controlled contract carriers you need to supply products to your customers during the holiday season.

Short-term disruptions in supply chains

The likelihood of something going wrong in temperature controlled shipping during the holidays is much higher than other times of the year. Retailers may be cramped for space or want less inventory on-hand, still needing the freshest product. This may cause a need for more frequent deliveries as opposed to truckload, and for products to be held closer to stores. And with on time in full delivery requirements as well as regulatory compliance, such as Sanitary Transportation of Food (STF), becoming more complex, pressure on shippers is at an all-time high.

Final thoughts

Regardless of what holiday-related challenge your supply chain is facing, or what unexpected disruption occurs, C.H. Robinson has the expertise and technology to find a solution. Our technology provides global, real-time visibility to inventory by leveraging artificial intelligence and machine learning capabilities. Our tools are used by experts who really understand and are committed to our customers’ businesses. It’s not just technology—it’s tech plus expertise and tech plus industry-leading service, which help mitigates the risk of shipping temperature sensitive freight. Connect with one of our supply chain experts today.

Watch the full video for additional insights into fresh supply chain logistics during the holiday season.

The ELD Mandate and Fresh Produce Logistics: What Shippers Need to Know

Last December, the electronic logging device (ELD) mandate went into effect for the broader carrier community, marking a change in how professional truck drivers and commercial motor carriers log hours of service (HOS). The federal ELD mandate, which states that fleets previously using paper logbooks needed to equip their trucks with ELDs, went into full enforcement—which includes issuing non-compliant drivers with out-of-service citations—on April 1, 2018, with the exception of a limited 90-day waiver for the transportation of agricultural commodities that remains in effect until June 18. » Read More

Digging into Fresh Food Supply Chains: Trends, Challenges, and Best Practices

Digging into Fresh Food Supply Chains: Trends, Challenges, and Best Practices | Transportfolio

When I head into a store or restaurant, I can’t help but think about all of the behind-the-scenes work it took to get the products I use every day onto the shelves or plate in front of me. Accessibility to the items we consume is the result of the complex processes of the fresh food supply chain—safely, efficiently moving product from fields to shelves—all orchestrated by supply chain professionals around the world.
» Read More

The Benefits and Best Practices of Grocery Direct Store Delivery

Direct Store Delivery

Not having certain products delivered to your store in time for key sales windows can be a major blow to your bottom line. Not only do you miss out on large numbers of sales, but you also disappoint customers and cause them to find what they need at a competitor’s store instead.

Thus, you work hard to avoid this situation and probably put a lot of energy into inventory forecasts and designing your supply chain accordingly. However, whether your plan is highly detailed or a one size fits all approach, it’s critical to consider how unique products and transportation requirements could cause hiccups in your supply chain.

» Read More

Is Your Fresh Supply Chain Ready for the Holiday Surge?

logistics trends 2017

Is Your Fresh Supply Chain Ready for the Holiday Surge? | C.H. Robinson

The holiday season is a time for traditions—especially when it comes to the food that’s prepared and served at family meals and festive gatherings. And with produce being a key ingredient in many of those treasured and favorite recipes, you might say that the food supply chain is an important part of the holiday season.

» Read More

Delivering Flowers to the Nation for Valentine’s Day

valentines-blog

Delivering Flowers to the Nation for Valentine’s Day | Freshspective

Every Valentine’s Day, consumers head into stores to purchase flowers at a volume that is far higher than any other day of the year.
And, because they want to give their loved ones the freshest blooms possible, many Valentine’s Day floral purchases are made the day of—which means hundreds of stores around the country need to be prepared to have enough flowers on hand to meet their demand.
» Read More

Is Temperature Controlled LTL Right for Your Business?

Is Temperature Controlled LTL Right for Your Business?.Transportfolio

temp_ltl_blog_t-blog-300x200

Whenever your product requires temperature controlled shipping, you’ll automatically add a layer of complexity to the job. Maintaining a cold chain from the beginning to the end requires a combination of collaboration and best practices. But ongoing changes to order size may start affecting your current strategy—if they haven’t already. Across all aspects of logistics, including temperature controlled less than truckload (LTL) shipments, order sizes are shrinking—sometimes rather dramatically.
» Read More

4 Ways to Make Perishable LTL Shipments Easier on Your Supply Chain

Turn Your Perishable LTL from “Necessary Evil” to “Supply Chain Enabler”.Transportfolio

perishable-consolidation-transportfolio-blog-images-300x200

Every day, we talk to shippers and retailers about shipping produce and other perishable commodities in Frankly, most see these shipments as a painful, yet necessary evil that they must to do sell their products. But this doesn’t have to be the case. I’ve found that customers who shift their perishable LTL thought processes from transactional to planned discover eye-opening improvements throughout their supply chain.

» Read More

Straight from TPA: 6 Best Practices in Cold Chain Management

in-blog-img-tpa-recap-cold-chain-mgmt

It bothers me that poor cold chain management leads to so much fresh produce being thrown out before it even hits the shelf. During a TPA Supply Chain Conference presentation, I explained that it doesn’t have to be that way. You can use these 6 key concepts to build a better cold chain and reduce waste.
» Read More