In my last blog, I talked about how consumer demands for a larger and more immediate selection of products are forcing retail businesses to become supply chain professionals.
Driving demand via promotions, new products, and updated shelving can attract customers and keep them interested, but if you’re spending most of your time on these tactics, you could be missing a bigger strategic opportunity.
Digging into Fresh Food Supply Chains: Trends, Challenges, and Best Practices | Transportfolio
When I head into a store or restaurant, I can’t help but think about all of the behind-the-scenes work it took to get the products I use every day onto the shelves or plate in front of me. Accessibility to the items we consume is the result of the complex processes of the fresh food supply chain—safely, efficiently moving product from fields to shelves—all orchestrated by supply chain professionals around the world.
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For all of our efforts to streamline supply chain logistics for the food industry, we’re driven by the demands of our customers who face some challenging demands of their own. Restaurant consumers want food fast. They also demand that it’s affordable and delivered safely. These opposing challenges have always plagued the food service industry. Well, I’m happy to report that the opportunity is clearer than ever before. » Read More
Categories: Food and Beverage