|
While the Mott’s brand has been associated
with apple products since 1842, C.H. Robinson
helped make it fresh in September of 1998. Since
then, the program has grown from 6 Washington-state
varieties to 9 Washington and 6 Eastern varieties.
Mott’s fresh apples are also now offered
year-round
in stores across the nation.
When the Mott’s brand is merchandised in
your produce section, customers will instantly
recognize quality. Seventy-two percent of consumers
are familiar with the Mott’s brand and, according
to extensive testing, associate it with words
like "quality," "trust," and
"good-tasting." To bring this power
to fresh produce, CHRW runs several consumer promotions
per year.
As a CHRW branded item, Mott’s fresh apples
are part of
a rigorous quality assurance program. Each co-packer’s
growing practices are audited to protect the consumer’s
trust in the Mott’s brand, as well as your
store.
An inspection team ensures that product adheres
to
Mott’s quality standards, and a new Kwik-lok
product
tracking system allows CHRW to identify problem
areas quickly.
In addition, there is a toll-free number on
each
bag of fruit, which CHRW usesto monitor commodities,
retailers, and other issues. CHRW and Mott’s,
Inc.
help by teaming up and encouraging
cross-merchandising through display contests,
and by offering customer-focused merchandising
events.
To begin building branded produce solutions that
fit your business, e-mail
or call 1-800-411-3596.
|
