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Since The Fresh1 (www.thefresh1.com)
brand was incorporated in 1989, it has evolved
into a promise of high quality and variety. Combined
with the brand’s wide range of SKUs and commodities,
the packaging makes a powerful statement in produce
sections across the nation.
As you can see in our availability
guide, most of The Fresh1 commodities are
available year-round because product is sourced
from around the world. Like any of Robinson’s
brands, co-packers of The Fresh1 produce are required
to follow strict quality and food safety standards,
which are audited by an independent third party.
All product is inspected on a regular basis,
and packed-to-order — not from a standing
inventory. Each package contains a toll-free number,
which CHRW uses to monitor consumer inquiries
as they relate to quality, food safety, recipes,
or distribution.
When customers see The Fresh1 label, they know
they
will be getting the high level of quality that
they have
grown to expect from the brand.
CHRW offers tools that can help you build that
recognition further, like consumer events, display
contests, bins, and POS materials to enhance
merchandising at retail. All can be coordinated
through
your Robinson representative, who will also keep
you
updated about annual and spot promotions.
To begin building branded produce solutions that
fit
your business, e-mail
us or call 1-800-411-3596.
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